Are you an avid reader? I’ll bet if you found your way to this post that you enjoy some sort of reading. I know I do, and I enjoy writing. Up until about 3 years ago 95% of what I read was fiction. Now it’s actually the exact opposite. A little over 3 years ago I “uncoupled” from my husband and started on a personal development journey. I was on a mission to find my purpose, my passion, and my joy in life. That was the tipping point for diving into the non-fiction world when it comes to books.
I’ve read some amazing books that have changed my life. Everything from personal, interpersonal, finances, business and more have found a home in my library and I love it. One author with multiple appearances in my collection is Russell Brunson. He is a best-selling author of 2 books prior to his most recent book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers.
Get to know Russell Brunson
Along with being a best-selling author, Russell is also the CEO of a software company called ClickFunnels which is how I discovered his books. A friend had suggested that I look in to ClickFunnels so I started doing some research and added his books to my collection. Fun fact, ClickFunnels became one of the fastest-growing software companies in the world that wasn’t backed by venture capital which is inspiring all on its own.
His newest book, Traffic Secrets, was just released in May and is the perfect completion to the trilogy of how to launch and grow a successful business.
30 Day Challenge
I’m working my way through the exercises in the book and it’s been eye opening. Without a doubt, if you complete the 30-day challenge presented in this book, you’ll learn some key strategies to drive traffic to your site that may have seemed elusive up until now. I know because I was there. When COVID shut down the economy I found myself with a need to pivot in a hurry, and even before that I was working my way through growing an online audience slowly both here and in my other ventures.
Transitioning to a digital world sounds like it should be easy. Social media is everywhere and it’s never been easier to reach people. It’s also never been harder to get their attention! This is where Russell’s first two books come in so if you’re looking for a way to get your dream customer to stop their scroll and click on your link, you’ll want all 3 of his books.
So what if you have an amazing offer but no email list? Just a small social media following and a shoestring budget? Where do you start? Good news! You start with Traffic Secrets because in this book, you’ll learn be asked to dig deep. After completing the exercises in the book I understand my ideal client at a level that she probably doesn’t even understand herself.
I can look at a product and tell you if my avatar will like it or not. I know what she is going to connect with and what she won’t connect with. She’s as real to me as my best friend and she has a name. I can talk about her as if she were a client and I can talk TO her with my marketing thanks to Traffic Secrets.
I spent time connecting with her on a personal level. Imagining her connection to her college football team, her dedication to her family, her love of nature and her desire to find her purpose in life. These are just a few of the details about “Becky” and with the entire personality profile she’s as real as you or me.
The Dream 100
This is a concept that I’ve dabbled with a bit. Before reading this book, when I stumbled across a person that would now be on my Dream 100 list, I knew that it worked but I missed the idea of using this as a specific strategy. This understanding alone makes this book worth its weight in gold.
I’ve still got several days left in the 30-day challenge with every intent of finishing it. Even if something were to come up and delay that process, which isn’t going to happen, I would still recommend Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers to every single person I know that is looking to start or grow their business.
This is a sponsored post written by me on behalf of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers